Consultancy in Branding


Brand Development and Management

Brand positioning and pricing strategy according to market benchmarks and brand’s target consumer

Product analysis balancing brand DNA, market acceptability and competitive set

Product design and development to achieve quality and style concept catered to the Asian consumers

Strategic wholesale distribution mapping to ensure best in class partnership

P&L analysis to allow proper distribution strategy and ensure sustainable profitability for both the principal and local partners

Visual merchandising upgrade to optimize the best visibility based on the traffic flow of the retail environment

CRM collection and analysis to improve KPIs deliveries and store promotion

Retail management that includes operation set-up, OTB management.

PR/Event Management support

Seasonal advertisement and promotion planning to ensure brand image is enhanced

Organization chart set up and review of internal processes in line with company objectives


Store Planning Management

Retail concept coordination with architects and design team

Retail layout design review to better project merchandise and brand visibility in the retail environment

Fixture materials sourcing

Project construction supervision